Advertise in our 2022 Inner West Childcare Guide

Publishing: 27 January 2022

Booking deadline: 10 January 2022

We are finally putting together the long-awaited childcare guide for Inner West Mums. Not a day goes by without a post about childcare in our group. As all parents want the best childcare option for their babies, Inner West Mums has become the trusted source of information before this big decision is made.

This is YOUR opportunity to ensure you are visible in front of our highly engaged community of parents, so make sure you don’t miss out on this very important guide.

Why choose to take part in this guide?

  • Most IW families would like to secure a childcare place close to where they live or close to their work, which is why we’ll have the childcare centres listed by suburb, so don’t let your competitors own your suburb, while you go unnoticed.
  • It’s Search Engine Optimised (SEO) so our article will appear in search engines when local families are looking for a childcare centre in the area
  • We will do all the work for you, pulling together your listing to make your Childcare Centre shine
  • The guide will be shared regularly when members post about childcare centers in the group
  • The guide will be pinned in the announcements in the group for at least 2 months and pinned on the page for a month.

The guide will be shared in three ways

1. Advertorial on our

Each childcare centre will receive: entry in our Childcare Guide with description, all essential details, URL link and image. This campaign will feature on our homepage for at least a month and it will be shared in our group regularly as a comment on posts asking for a recommendation. The article will be SEO optimised to ensure it receives a strong viewership throughout the year.

2. E- newsetter

The guide will be emailed to our 12,000+ Inner West Mum Subscribers twice in 2022

3. Social Media Post
Each Childcare Centre will receive a post on our FB page ( 19,000 followers), Facebook group ( 27,000 members) and Instagram Account (6,500 followers)

The Packages

We have three packages to choose from that you can simply click on below to book now and secure your space.

All packages will take advantage of our strong social network:

  • Monthly Unique Website Users– 15,000+
  • Newsletter Subscribers – 12,000+
  • Facebook Groups, Instagram and Facebook Page – over 56,000 followers combined:
    • Inner West Mums Facebook Page – 19,739 followers / likes
    • Inner West Mums Facebook Group – 26,817 members
    • Inner West Business Network Facebook Group – 3,106 members
    • Inner West Mums Instagram Posts & Stories – 6,507 followers
  • Plus the Wombat and Kangaroo packages, feature additional promotion to really create a lasting impression.

Echidna Package

Featured in the Childcare Guide across our website, newsletter and social posts ($599)

Value = $599 | Cost = $499 (save $100)

Wombat Package

Featured in the Childcare Guide across our website, newsletter and social posts ($599)

Premium E-newsletter & Facebook package ($299)

MREC Website Advert: 4 weeks ($450)

Value = $1,348 | Cost = $799 (save $549)

Kangaroo Package

Featured in the Childcare Guide across our website, newsletter and social posts ($599)

Premium E-newsletter & Facebook package ($299)

Leaderboard Advertising: 4 weeks ($700)

Featured article on our website ( $500)

Value = $2,098  | Cost = $1399  (save $699)

Index for other inclusions in the guide:

Newsletter: Over 12 000 Inner West Mums subscribe to our newsletter and we ll make sure to send the Childcare Guide to our community twice in 2022.

Leaderboad for 4 weeks: With over 15 000 unique website visitors each month, this is a great way to get exposure to our local community. This level of advertising delivers a massive impact and is often secured with regular advertisers for months in advance, some even years. This is our most PREMIUM spot of advertising on our website.

MREC: This is a medium square tile on our website, these too get booked quite in advance so ensure you secure one if you would like to reserve a spot.



Sign up to our Newsletter to be the first to know of
upcoming events, competitions and everything Inner West!

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Inner West Mums will use the information you provide on this form to be in touch with you and to provide updates and marketing.