Healthy Living Made Simple with Honest to Goodness

Honest to Goodness started 20 years ago with a market stall at Sydney’s Orange Grove markets, providing the highest quality, sustainably farmed wholefoods to our local community. Since then, we’ve grown to offer more than 1000 organic and natural products across food, cleaning and beauty, in both grocery and bulk sizes. We are here to make healthy living simple, sustainable and accessible.

As an Australian, family-owned business, we’re committed to keeping it honest, doing the right thing by our people, suppliers and customers. When it comes to food, we always try to source local first or closest to native origin, where possible. Drawn to growers and producers who do things a little differently, many of our products have their own story, a special something that sets them apart.

If you’re new to our range, we encourage you to shop from our bestsellers and taste the difference for yourselves! We cater for a wide range of dietary requirements, from gluten free to vegan to paleo, keto and much more. We support everyone’s journey to making healthier, more sustainable decisions for themselves and their family.

We test products in our own homes and with our family and friends. If we wouldn’t feed it to our family, we wouldn’t sell it to you.

How to Shop with Us

Online: www.goodness.com.au with free shipping over $100

Honest to Goodness House, Alexandria: Meet our friendly staff offering advice in person at our flagship store. Stocking a wide range of wholefoods and sustainable goodies with bulk bins and packaging free options. Say hi to us at 100 McEvoy St, Alexandria.

Form a buying group with a few friends, neighbours, family or school parents (much like a few families shopping farmer’s markets) – to enjoy significant savings by buying together in bulk and minimising waste. Save and enjoy better quality food, with bulky, heavy items delivered to you to divvy up.