Getting to Know … Rosalie Gordon of Planet Properties

Local property expert Rosalie Gordon of Planet Properties has worked in the real estate industry for more than 30 years. She co-founded Planet Properties in 1992. A resident of the Inner West for over 50 years, Rosalie brings a deep knowledge and love of the area to her role.
Tell us a little about yourself.
I’ve been an Inner West resident for over 50 years. I’ve lived in Strathfield, Dulwich Hill, Stanmore, Balmain and finally I settled and purchased homes in Petersham where I have lived for more than 20 years. I am married to Mark Gordon who works with me and I have a daughter Holly who still lives with us and is a student at UTS. My business Planet Properties is a family-run boutique real estate office catering for Inner West clients. Our business has two components, real estate sales and leasing. I love being a part of this community and couldn’t imagine living anywhere else.
Why did you decide to go into real estate?
I had a retail background from my earlier years and enjoyed sales, so I saw real estate as a natural progression. I’ve always been interested in Australian architecture and the Inner West has some of the best examples of our heritage in both Victorian and Federation housing. I love helping clients to get the best property for their needs.
When and why did you set up Planet Properties?
We set up Planet Properties in 1992 originally in Petersham with my husband and brother. Then we opened a second office in Croydon in 1999 with my sister Rita Gibson, as we saw a need for a good real estate agency in this part of the Inner West. We really enjoyed working in real estate but wanted to work for ourselves and build a brand with a good reputation, and I believe we’ve succeeded in doing that. We sold our Petersham office quite a few years ago as we found we just couldn’t do our best working from both offices. Merging both Planet Properties offices into one to cater for the whole of the Inner West from one site was the best decision we’ve made.
What services does Planet Properties offer?
We have a holistic approach to real estate servicing mainly landords and vendors looking for a more ethical, personal approach. We have sales and property management departments and we specialise in Inner West residential sales and leasing. We also look after a small amount of commercial property but most of our business is residential-based real estate.
What can clients expect from you?
Our clients can expect honesty, integrity and one-on-one service. We pride ourselves on attention to detail in everything we do and we believe communication on a day-to-day basis is what sets us apart from the large franchise groups. As a family-run business, we value loyalty and in turn our clients receive our full attention at all times.
What do you enjoy most about working with your clients?
What I enjoy the most is the satisfaction I get from achieving a record result for my clients and the gratitude they show me for a job well done. My clients quite often become friends as they usually are buying or selling in the area and we’ll often bump into each other in local coffee shops and restaurants.
Best piece of advice you can offer to someone who is wanting to buy or sell right now?
Clients wanting to buy or sell in the area should do their research. Having a good relationship with an agent can be very beneficial in understanding the market and ultimately not paying too much in a slower market.
If you are thinking of selling it’s also good to look into the agents in your area. Just because an agency is big with lots of staff doesn’t mean they are the best or that they’ll get you the best price. Check agents’ websites as they may have a lot of stock but it could be that the majority of for sale listings they have on this market are from failed auctions. Having plenty of listings or a high market share does not necessarily equate to getting the best results. A small boutique agency can offer more personal service and can take the time to focus on your property with an emphasis on getting the best possible result. Lastly experience counts in a tight market. Negotiating skills are extremely important when markets change. Many inexperienced agents are battling to get results in this changing market. It’s no longer as easy to sell properties for record prices without experience and patience. At Planet Properties we are constantly training and educating ourselves so we can offer our clients the best advice so they can make good decisions.
As a mother, do you have any advice for new parents?
Enjoy the time with your children; they are small for such a short time. Before you know it they are taller than you. I have a 22-year-old daughter and I miss those earlier years. Encourage your child to play sport, dance or have an interest. Allow your children to express themselves and encourage them to be the best individuals they can be. Keep active yourself and always remember don’t sweat the small stuff.
Which book/podcast has inspired you recently?
I read Julia Gillard’s biography recently which inspired me. She always held her head up high no matter what was thrown at her. She says to never listen to negativity and move forward to bigger and better things in life. I take this on board.
Favourite places in the Inner West?
I love doing the Bay Walk every Sunday morning and miss it when it’s raining or I can’t go. It’s so lovely to walk close to waterways such as the Cooks River Parklands and The Bay. You can’t beat my local coffee shop, The Counter Cafe in Petersham, every morning for my Alchemy coffee – I’d be lost without it! South King Street in Newtown is a great place to window-shop and check out bric-a-brac. Lastly my favourite dress shop is Leona Edmiston’s boutique on Darling Street in Balmain.
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  • Jayne Wyeth
    14/11/2018 at 1:49 am

    I have dealt with Rosalie when selling and buying property several times
    She and her husband Mark , THE FORCE, are amazing. Complete professionals in every aspect and damn good people. I would recommend them to anyone looking at selling their home.

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